Humans rely more on algorithms than social influence as a task becomes more difficult

  title={Humans rely more on algorithms than social influence as a task becomes more difficult},
  author={Eric Bogert and Aaron Schecter and Richard Thomas Watson},
  journal={Scientific Reports},
Algorithms have begun to encroach on tasks traditionally reserved for human judgment and are increasingly capable of performing well in novel, difficult tasks. At the same time, social influence, through social media, online reviews, or personal networks, is one of the most potent forces affecting individual decision-making. In three preregistered online experiments, we found that people rely more on algorithmic advice relative to social influence as tasks become more difficult. All three… 

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