Human-machine web interface design for electronic commerce: a review of design perspectives, objectives, dimensions, and techniques

  title={Human-machine web interface design for electronic commerce: a review of design perspectives, objectives, dimensions, and techniques},
  author={Qingyu Zhang and Mei Cao},
  journal={Int. J. Serv. Technol. Manag.},
Web technology is revolutionising the information transfer and delivery modes of physical products. In the field of consumer-oriented business, most online merchant-consumer interactions require direct manipulation of interface. Thus, the design of human-machine web interface is a critical factor to determining whether e-commerce can succeed in supporting and facilitating the electronic transaction in an electronic market and hierarchy. This paper reviews and pools together research on e… 
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