Human Decision-Making Behavior and Modeling Effects

@inproceedings{Kim2006HumanDB,
  title={Human Decision-Making Behavior and Modeling Effects},
  author={Choong Nyoung Kim and Kyung Hoon Yang and Jaekyung Kim},
  booktitle={PACIS},
  year={2006}
}
Previous research indicates that the human decision-making process is somewhat nonlinear and that nonlinear models would be more suitable than linear models for developing advanced decision-making models. In our study, we tested this generally held hypothesis by applying linear and nonlinear models to expert's decision-making behavior and measuring the predictive accuracy (predictive validity) and valid nonlinearity. As a result, we found that nonlinearity in the decision-making process is… CONTINUE READING

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