Human Communication. A Publication of the Pacific and Asian Communication Association. Vol. 13, No. 3, pp.155 – 170. Coaches Use of Affinity-Seeking Strategies And The Affect on Player’s Satisfaction


The purpose of this thesis was to examine the relationship between coaches and their players. More specifically, how coaches use affinity-seeking strategies and how it affects players satisfaction. This study not only examined which strategies coaches, use but the frequency in which they used these strategies. This study revealed that coaches use of a broad… (More)


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