Human-Centered Design as an Approach for Place-Based Innovation in Public Health: A Case Study from Oakland, California

This case study provides a high-level overview of the human-centered design (HCD) or “design thinking” process and its relevance to public health. The Best Babies Zone (BBZ) initiative is a multi-year project aimed at reducing inequities in infant mortality rates. In 2012, BBZ launched pilot programs in three US cities: Cincinnati, Ohio; New Orleans… CONTINUE READING