Human/social factors influencing usability of E-commerce websites and systems

  • Roshanak Safavi
  • Published 2009 in
    2009 International Conference on Application of…


The wide spread and relatively easy use of internet and other technologies enables E-commerce to grow exponentially due to reduction of costs, increase efficiencies and improve customer service. E-commerce is a part of human communication and social system, though technical aspects of E-commerce systems are important, there are also social variables which… (More)


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