How users reciprocate to computers: an experiment that demonstrates behavior change

@article{Fogg1997HowUR,
  title={How users reciprocate to computers: an experiment that demonstrates behavior change},
  author={B. J. Fogg and Clifford Nass},
  journal={CHI '97 Extended Abstracts on Human Factors in Computing Systems},
  year={1997}
}
  • B. Fogg, C. Nass
  • Published 22 March 1997
  • Computer Science, Psychology
  • CHI '97 Extended Abstracts on Human Factors in Computing Systems
We conducted an experiment to investigate if computers could motivate users to change their behavior. [] Key Result Conversely, the data provide evidence of a retaliation effect.

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