How to sell your soul and still get into Heaven: Steven Covey's epiphany-inducing technology of effective selfhood

  title={How to sell your soul and still get into Heaven: Steven Covey's epiphany-inducing technology of effective selfhood},
  author={J. Cullen},
  journal={Human Relations},
  pages={1231 - 1254}
  • J. Cullen
  • Published 2009
  • Sociology
  • Human Relations
Steven Covey's The 7 habits of highly effective people, one of the most influential and popular contemporary self-help texts, has resulted in the development a large multinational consulting business, several spin-off texts, and much imitation since its publication in 1989. An examination of the text, informed by Critical Discourse Analysis, is conducted with a view to unearthing the textual, discursive and socio-cultural practices that have enabled the work and its message to become so popular… Expand
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