Corpus ID: 169610395

How to reach full efficiency in B2B Event Marketing : Case: Lyyti

@inproceedings{Oksanen2018HowTR,
  title={How to reach full efficiency in B2B Event Marketing : Case: Lyyti},
  author={Kaisa Oksanen},
  year={2018}
}
Events can be effective channel for B2B companies to share their marketing message, build relationships and influence attendees. B2Bs are organizing and participating events as a part of their marketing. As any other marketing investment, the value and profitability of events are challenging to measure but not impossible. By gathering event data and using proper tools, events can reach their full efficiency and have the credit they deserve. For marketers it means being able to collect, analyze… Expand

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