How to freak a Black & Mild: a multi-study analysis of YouTube videos illustrating cigar product modification.

@article{Nasim2014HowTF,
  title={How to freak a Black \& Mild: a multi-study analysis of YouTube videos illustrating cigar product modification.},
  author={Aashir Nasim and M. Blank and C. Cobb and Brittany M. Berry and M. Kennedy and T. Eissenberg},
  journal={Health education research},
  year={2014},
  volume={29 1},
  pages={
          41-57
        }
}
Cigar smoking is increasingly common among adolescents who perceive cigars as less harmful than cigarettes. This perception of reduced harm is especially true for cigars that are user-modified by removing the tobacco binder through a process called 'freaking'. Little is known about 'freaking' and this multi-study, mixed-methods analysis sought to understand better the rationale and prevailing beliefs about this smoking practice using YouTube videos. In Study 1, we conducted a descriptive… Expand
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