How to Use Multiple Case Studies in International Business Research: Methodological Aspects

  • Marwan N. Al Qur‟an, Al Qur’an
  • Published 2010

Abstract

This paper intends to illustrate how to undertake multiple case studies in international business research using the example of the author's current case study research which focuses on the internationalisation and foreign market selection processes. In particular, the paper discusses methodological aspects of case study research and qualitative data collection and analysis. By doing so, this paper has made significant methodological and theoretical contributions to the literature on qualitative and case study research in IB.

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Cite this paper

@inproceedings{Quran2010HowTU, title={How to Use Multiple Case Studies in International Business Research: Methodological Aspects}, author={Marwan N. Al Qur‟an and Al Qur’an}, year={2010} }