How to Use Big Data to Drive Your Supply Chain

  title={How to Use Big Data to Drive Your Supply Chain},
  author={Nada R. Sanders},
  journal={California Management Review},
  pages={26 - 48}
  • N. Sanders
  • Published 1 May 2016
  • Business
  • California Management Review
Big data analytics has become an imperative for business leaders across every industry sector. Analytics applications that can deliver a competitive advantage appear all along the supply chain decision spectrum—from targeted location-based marketing to optimizing supply chain inventories to enabling supplier risk assessment. While many companies have used it to extract new insights and create new forms of value, other companies have yet to leverage big data to transform their supply chain… 

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