How to Measure Anything: Finding the Value of "Intangibles" in Business

@inproceedings{Hubbard2007HowTM,
  title={How to Measure Anything: Finding the Value of "Intangibles" in Business},
  author={Douglas Hubbard},
  year={2007}
}
Preface. Acknowledgements. Section I. Measurement: The Solution Exists. Chapter 1. The Intangibles and the Challenge. Chapter 2. An Intuitive Measurement Habit: Eratosthenes, Enrico & Emily. How an Ancient Greek Measured the Size of the Earth. Estimating: Be like Fermi. Experiments: Not just for adults. Notes on What to Learn from Eratosthenes, Enrico and Emily. Chapter 3. The Illusion of Intangibles: Why Immeasurables Aren't. The Concept of Measurement. The Object of Measurement. The Methods… 

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