How to Manage Crowdsourcing Platforms Effectively?

  title={How to Manage Crowdsourcing Platforms Effectively?},
  author={Ivo Blohm and Shkodran Zogaj and U. Bretschneider and J. Leimeister},
  journal={California Management Review},
  pages={122 - 149}
  • Ivo Blohm, Shkodran Zogaj, +1 author J. Leimeister
  • Published 2018
  • Economics
  • California Management Review
  • To profit from crowdsourcing, organizations can engage in four different approaches: microtasking, information pooling, broadcast search, and open collaboration. This article presents 21 governance mechanisms that can help organizations manage their crowdsourcing platforms. It investigates the effectiveness of these governance mechanisms in 19 case studies and recommends specific configurations of these mechanisms for each of the four crowdsourcing approaches. Also, it offers guidance to… CONTINUE READING
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