How to Conduct a Functional Magnetic Resonance (fMRI) Study in Social Science Research

@article{Dimoka2012HowTC,
  title={How to Conduct a Functional Magnetic Resonance (fMRI) Study in Social Science Research},
  author={Angelika Dimoka},
  journal={MIS Quarterly},
  year={2012},
  volume={36},
  pages={811-840}
}
This research essay outlines a set of guidelines for conducting functional Magnetic Resonance Imaging (fMRI) studies in social science research in general and also, accordingly, in Information Systems research. Given the increased interest in using neuroimaging tools across the social sciences, this study aims at specifying the key steps needed to conduct an fMRI study while ensuring that enough detail is provided to evaluate the methods and results. The outline of an fMRI study consists of… CONTINUE READING
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