How the tobacco industry built its relationship with Hollywood.

@article{Mekemson2002HowTT,
  title={How the tobacco industry built its relationship with Hollywood.},
  author={C Mekemson and Stanton A. Glantz},
  journal={Tobacco control},
  year={2002},
  volume={11 Suppl 1},
  pages={I81-91}
}
OBJECTIVE To describe the development of the relationship between the tobacco industry and the entertainment industry. METHODS Review of previously secret tobacco industry documents available on the internet. RESULTS Both the entertainment and tobacco industries recognised the high value of promotion of tobacco through entertainment media. The 1980s saw undertakings by four tobacco companies, Philip Morris, RJ Reynolds (RJR), American Tobacco Company, and Brown and Williamson to place their… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.

Citations

Publications citing this paper.
Showing 1-10 of 42 extracted citations

References

Publications referenced by this paper.
Showing 1-10 of 72 references

Product movie placement

  • Brown, Williamson
  • Brown No date, No date: Access date: March
  • 2001

movies: a content analysis.Am J Public Health 2000;90:412–14

  • K Kacirk, S. Glantz
  • 2001

Tobacco war: inside the California battles. Berkeley, California: University of California

  • S Glantz, E. Balbach
  • 2000

Contract / agreement with C McMullen , Unique Product Placement , Inc . American Tobacco Co . ; May 8 , 1992 . Access date : July 30 , 2001 . Bates No . 970110875 - 77

  • C Mullen
  • Cigar sales and advertising promotional…
  • 1999

Similar Papers

Loading similar papers…