How the pill became a lifestyle drug: the pharmaceutical industry and birth control in the United States since 1960.

@article{Watkins2012HowTP,
  title={How the pill became a lifestyle drug: the pharmaceutical industry and birth control in the United States since 1960.},
  author={Elizabeth Siegel Watkins},
  journal={American journal of public health},
  year={2012},
  volume={102 8},
  pages={1462-72}
}
Marketing decisions, rather than scientific innovations, have guided the development and positioning of contraceptive products in recent years. I review the stalled progress in contraceptive development in the decades following the advent of the Pill in 1960 and then examine the fine-tuning of the market for oral contraceptives in the 1990s and 2000s. Although birth control has been pitched in the United States as an individual solution, rather than a public health strategy, the purpose of oral… CONTINUE READING
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