How the industry is marketing menthol cigarettes: the audience, the message and the medium.

@article{Richardson2015HowTI,
  title={How the industry is marketing menthol cigarettes: the audience, the message and the medium.},
  author={Amanda Richardson and Ollie Ganz and Jennifer L Pearson and Nathalie Celcis and Donna M Vallone and Andrea C Villanti},
  journal={Tobacco control},
  year={2015},
  volume={24 6},
  pages={
          594-600
        }
}
BACKGROUND Despite declines in overall US cigarette consumption, the menthol cigarette market share has increased in recent years. Advertising contributes to menthol initiation and use, but little has been done to characterise menthol cigarette advertising outside of the point of sale. METHODS Two full-service advertising firms were used to develop a library of menthol cigarette advertisements (ads) over a 9-month period (June 2012-February 2013) in the USA. The volume of ads, media channel… CONTINUE READING
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