How social perception can automatically influence behavior.

  title={How social perception can automatically influence behavior.},
  author={Melissa J. Ferguson and John A. Bargh},
  journal={Trends in cognitive sciences},
  volume={8 1},
Do we always know the reasons for our actions? Or is our behavior sometimes unknowingly and unintentionally influenced by what we have recently perceived? It has been traditionally assumed that the automatic influence of knowledge in memory is limited to people's interpretation of the world, and stops short of shaping their actual behavior. Researchers in experimental social psychology have begun to challenge this assumption by documenting how people's behaviors can be unknowingly influenced by… CONTINUE READING

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Bypassing the will: towards demystifying the nonconscious control of social behavior

  • J. A. Bargh
  • In The New Unconscious (Hassin, R. et al., eds),
  • 2003

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