• Corpus ID: 212747500

How social feedback processing in the brain shapes collective opinion processes in the era of social media

  title={How social feedback processing in the brain shapes collective opinion processes in the era of social media},
  author={Sven Banisch and Felix Gaisbauer and Eckehard Olbrich},
What are the mechanisms by which groups with certain opinions gain public voice and force others holding a different view into silence? And how does social media play into this? Drawing on recent neuro-scientific insights into the processing of social feedback, we develop a theoretical model that allows to address these questions. The model captures phenomena described by spiral of silence theory of public opinion, provides a mechanism-based foundation for it, and allows in this way more… 

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