How framing prices affects the consumer price sensitivity of health plan choice ‡

@inproceedings{Schmitz2013HowFP,
  title={How framing prices affects the consumer price sensitivity of health plan choice ‡},
  author={Hendrik Schmitz},
  year={2013}
}
This paper provides field evidence on (a) how price framing affects consumers’ decision to switch health plans and (b) how the price elasticity of demand for health plans can be influenced through simple regulatory efforts. In 2009, German federal regulation required insurance companies to express price differences between health plans in absolute Euro… CONTINUE READING