How do users evaluate the credibility of Web sites?: a study with over 2,500 participants

Abstract

In this study 2,684 people evaluated the credibility of two live Web sites on a similar topic (such as health sites). We gathered the comments people wrote about each siteís credibility and analyzed the comments to find out what features of a Web site get noticed when people evaluate credibility. We found that the ìdesign lookî of the site… (More)
DOI: 10.1145/997078.997097

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