How do users evaluate the credibility of Web sites?: a study with over 2,500 participants

@inproceedings{Fogg2003HowDU,
  title={How do users evaluate the credibility of Web sites?: a study with over 2,500 participants},
  author={B. J. Fogg and Cathy Soohoo and David R. Danielson and Leslie Marable and Julianne Stanford and Ellen R. Tauber},
  booktitle={DUX '03},
  year={2003}
}
In this study 2,684 people evaluated the credibility of two live Web sites on a similar topic (such as health sites). We gathered the comments people wrote about each siteís credibility and analyzed the comments to find out what features of a Web site get noticed when people evaluate credibility. We found that the ìdesign lookî of the site was mentioned most frequently, being present in 46.1% of the comments. Next most common were comments about information structure and information focus. In… CONTINUE READING
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