How do people perceive graphical risk communication? The role of subjective numeracy

  title={How do people perceive graphical risk communication? The role of subjective numeracy},
  author={Rebecca Hess and Vivianne H M Visschers and Michael Siegrist and Carmen Keller},
  journal={Journal of Risk Research},
  pages={47 - 61}
This study aims to evaluate directly how a graphical risk ladder is perceived and how this perception is related to people’s subjective numeracy. Gaze durations and frequencies were used to examine visual attention. Participants (N = 47) appeared to focus on the target risk information, whereas referential information was less attended. Subjective numeracy was negatively correlated with total watching time and the absolute number of gaze events. Results suggest that participants with low… 

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