How diverse is the youth tourism market ? An activity-based segmentation study

@inproceedings{Carneiro2015HowDI,
  title={How diverse is the youth tourism market ? An activity-based segmentation study},
  author={Celeste Eus{\'e}bio Maria Jo{\~a}o Carneiro},
  year={2015}
}
  • Celeste Eusébio Maria João Carneiro
  • Published 2015
Th e youth tourism market has already taken on high relevance, due to its considerable size, its rising trend, resilience and likelihood to explore new destinations. Although this market is highly active during tourism trips, some heterogeneity is noted regarding the kind of tourism activities carried out. However, the research on youth visitors’ segmentation based on activities has been widely neglected. Th is study extends the research carried out in this fi eld, undertaking an activity-based… CONTINUE READING