How consumers search for health information

@article{Toms2007HowCS,
  title={How consumers search for health information},
  author={Elaine Toms and Celeste Latter},
  journal={Health informatics journal},
  year={2007},
  volume={13 3},
  pages={223-35}
}
To date most of the research concerning consumer health information has focused on trust and quality of health information websites. In this research, we observed 48 consumers searching for four health-related topics (some of their own choosing) using Google. Using transaction logs, video screen capture, retrospective verbal protocols and self-reported questionnaires, we examined holistically the consumer's search process. Results indicate significant problems in query formulation and in making… CONTINUE READING

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