How cannibalistic is the internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands

@inproceedings{Deleersnyder2002HowCI,
  title={How cannibalistic is the internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands},
  author={Barbara Deleersnyder and I. Geyskens and K. Gielens and M. Dekimpe},
  year={2002}
}
During the past decade, irrational exuberance has turned into a possibly equally irrational pessimism about what the Internet can accomplish. The fear of getting ruined through cannibalization losses has recently deterred many firms from deploying the Internet as a distribution channel. But do Internet channels really cannibalize firms' entrenched channels, or is this widely held assumption exaggerated? To answer this question, we apply recent structural-break time-series econometrics to… Expand
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