How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention

@article{Ratner2008HowBD,
  title={How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention},
  author={R. Ratner and D. Soman and G. Zauberman and D. Ariely and Z. Carmon and P. Keller and B. K. Kim and F. Lin and Selin A. Malkoc and D. Small and K. Wertenbroch},
  journal={Marketing Letters},
  year={2008},
  volume={19},
  pages={383-397}
}
  • R. Ratner, D. Soman, +8 authors K. Wertenbroch
  • Published 2008
  • Economics
  • Marketing Letters
  • Decision-making researchers have largely focused on showing errors and biases in consumers' decision-making processes without paying much attention to the social welfare and policy implications of these systematic behaviors. In this paper, we explore how findings and methods in behavioral decision research can be used to help consumers improve their decision making and enhance their well-being. We first review select findings in behavioral decision research to explain why consumers need help in… CONTINUE READING
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