• Engineering
  • Published 2008

How and by whom are the evolved success factors of the Guerilla Marketing philosophy from the 1980's used today and do they stand a chance in the business future?

@inproceedings{Druing2008HowAB,
  title={How and by whom are the evolved success factors of the Guerilla Marketing philosophy from the 1980's used today and do they stand a chance in the business future?},
  author={Anna Druing and K. Fahrenholz},
  year={2008}
}