How a charity oversells mammography

@article{Woloshin2012HowAC,
  title={How a charity oversells mammography},
  author={Steven Woloshin and Lisa M. Schwartz},
  journal={BMJ : British Medical Journal},
  year={2012},
  volume={345}
}
In their occasional series highlighting the exaggerations, distortions, and selective reporting that make some news stories, advertising, and medical journal articles “not so,” Lisa M Schwartz and Steven Woloshin explain how a charity used misleading statistics to persuade women to undergo mammography 
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Jason Anthony was a recent business graduate who had just moved to a new city and was settling into a new job. He had started endurance running as a form of exercise and as a way to meet people. A
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