• Corpus ID: 15147854

How Should they Affect Pricing Decisions? Difficult Comparison Effect

@article{Micu2007HowST,
  title={How Should they Affect Pricing Decisions? Difficult Comparison Effect},
  author={Angela-Eliza Micu and Adrian Micu},
  journal={Economics and Applied Informatics},
  year={2007},
  pages={107-112}
}
In most companies, there is ongoing conflict between managers in charge of covering costs (finance and accounting) and managers in charge of satisfying customers (marketing and sales). Accounting journals warn against prices that fail to cover full costs, while marketing journals argue that customer willingness-to-pay must be the sole driver of prices. The conflict between these views wastes company resources and leads to pricing decisions that are imperfect compromises. Profitable pricing… 
1 Citations

Expected product price as a function of factors of price sensitivity

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