• Corpus ID: 15147854

How Should they Affect Pricing Decisions? Difficult Comparison Effect

  title={How Should they Affect Pricing Decisions? Difficult Comparison Effect},
  author={Angela-Eliza Micu and Adrian Micu},
  journal={Economics and Applied Informatics},
In most companies, there is ongoing conflict between managers in charge of covering costs (finance and accounting) and managers in charge of satisfying customers (marketing and sales). Accounting journals warn against prices that fail to cover full costs, while marketing journals argue that customer willingness-to-pay must be the sole driver of prices. The conflict between these views wastes company resources and leads to pricing decisions that are imperfect compromises. Profitable pricing… 
1 Citations

Expected product price as a function of factors of price sensitivity

Purpose – This paper presents a model relating Nagle and Holden's factors of price sensitivity to expected price and willingness to pay. This work presents various perspectives on price



E-marketing strategies

From the Publisher: Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new 'Rules of the

Entry strategies for international markets

The New Global Economy: Challenges and Opportunities. Designing Entry Strategies for International Markets. Deciding on the International Product Candidate and Target Market. Entering International

Global Business Strategy

Global Marketing Strategies

The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing

Didactică şi Pedagogică

  • Bucureşti,
  • 2004

Kotler despre marketing – Cum să creem, cum să câştigăm şi cum să dominăm pieŃele, Ed

  • Curier Mareting, Bucureşti,
  • 2003

coordonator, Marketing – dicŃionar explicativ

  • Ed. Economică, Bucureşti,
  • 2003

Marketing strategic” Ed.Didactică şi Pedagogică

  • Bucureşti
  • 2004

Marketing intern şi internaŃional

  • Ed. Politică, Bucureşti,
  • 1976