How SEO is changing journalism

  title={How SEO is changing journalism},
  author={Sean Richmond},
  journal={British Journalism Review},
  pages={51 - 55}
  • S. Richmond
  • Published 1 December 2008
  • Political Science
  • British Journalism Review
Search engine optimisation can ensure content attracts maximum web hits. And it doesn't mean conning readers, says an online editor The communities editor of advocates the writing of articles and headlines with search criteria as a guide. But search engines will not end up dictating our news agenda as well as the way we format our stories, he argues: “Giving readers what they want is a sensible strategy, even though the overall mix of stories within a publication has to be… 
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