How SEO is changing journalism

@article{Richmond2008HowSI,
  title={How SEO is changing journalism},
  author={S. Richmond},
  journal={British Journalism Review},
  year={2008},
  volume={19},
  pages={51 - 55}
}
  • S. Richmond
  • Published 2008
  • Sociology
  • British Journalism Review
Search engine optimisation can ensure content attracts maximum web hits. And it doesn't mean conning readers, says an online editor The communities editor of Telegraph.co.uk advocates the writing of articles and headlines with search criteria as a guide. But search engines will not end up dictating our news agenda as well as the way we format our stories, he argues: “Giving readers what they want is a sensible strategy, even though the overall mix of stories within a publication has to be… Expand
SEARCH ENGINE OPTIMISATION IN UK NEWS PRODUCTION
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