How Leading Companies Achieve Profitability through Accelerating Customer Relationships

@inproceedings{Swift2001HowLC,
  title={How Leading Companies Achieve Profitability through Accelerating Customer Relationships},
  author={Ron Swift},
  booktitle={Wirtschaftsinformatik},
  year={2001}
}
  • Ron Swift
  • Published 2001 in Wirtschaftsinformatik
Leading companies around the world have implemented strategies for understanding their relationships with their customers, suppliers, partners, stakeholders, stockholders, and channels. In the Electronic Commerce world that is fast emerging, marketshare and product awareness may be tantamount to potential success, but world-class companies have clearly delineated themselves through profitability management. This requires a short and long-term process of managerial enlightenment and action… CONTINUE READING
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