Corpus ID: 150357238

How Influential Are Chinese Media in Africa? An Audience Analysis in Kenya and South Africa

  title={How Influential Are Chinese Media in Africa? An Audience Analysis in Kenya and South Africa},
  author={H. Wasserman and Dani Madrid-Morales},
  journal={International Journal of Communication},
  • H. Wasserman, Dani Madrid-Morales
  • Published 2018
  • Political Science
  • International Journal of Communication
  • The increased presence of Chinese media in Africa has been the focus of much debate since the early 2010s. Discussions tend to revolve around issues of production and content, providing little evidence on the way audiences decode media messages aimed at extending China’s “soft power.” This article uses data from seven focus groups with media and communication university students in Kenya and South Africa to explore the efficacy of Chinese-mediated public diplomacy. We show that Chinese media… CONTINUE READING
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