How Entertainment-Education Programmes Promote Dialogue in Support of Social Change

@article{Papa2009HowEP,
  title={How Entertainment-Education Programmes Promote Dialogue in Support of Social Change},
  author={M. Papa and A. Singhal},
  journal={Journal of Creative Communications},
  year={2009},
  volume={4},
  pages={185 - 208}
}
Mass media messages often prompt dialogue among listeners or viewers. Such dialogue may reinforce social stability or lead to pro-social change. If the dialogue prompted by a mass media programme is central to understanding media effects, what forms does this dialogue take, and how does it influence people to change their thinking and actions? These questions formed the basis of the present investigation, which examined an entertainment-education (E-E) programme in India, developed with the… Expand
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