How Does Popularity Information Affect Choices? A Field Experiment

Abstract

P information is usually thought to reinforce existing sales trends by encouraging customers to flock to mainstream products with broad appeal. We suggest a countervailing market force: popularity information may benefit niche products with narrow appeal disproportionately, because the same level of popularity implies higher quality for narrow-appeal… (More)
DOI: 10.1287/mnsc.1110.1312

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