How Does Perceived Value Affect Travelers' Satisfaction and Loyalty?

  title={How Does Perceived Value Affect Travelers' Satisfaction and Loyalty?},
  author={Yan Yang and Xiaoming Liu and Fengjie Jing and Jun (Justin) Li},
  journal={Social Behavior and Personality},
Although value is regarded as one of the means by which marketers can build their core competence, in previous research in the tourism field only the effect of travelers’ overall perception of value on their attitude and behavior has been addressed. By analyzing data from a survey conducted with Mainland Chinese outbound tourists, we examined the effects of travelers’ perceptions of quality value, emotional value, price value, and experiential value on their satisfaction and loyalty towards… 
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