• Corpus ID: 167588592

How Do People Evaluate a Web Site's Credibility?

@inproceedings{Fogg2002HowDP,
  title={How Do People Evaluate a Web Site's Credibility?},
  author={B. J. Fogg and Cathy Soohoo and David Danielsen and Leslie Marable and Julianne Stanford and Ellen R. Tauber},
  year={2002}
}
................................................................................................... 4 Executive Summary ................................................................................... 5 About these joint studies ............................................................................ 5 Key findings ............................................................................................. 6 About Consumer WebWatch… 
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References

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Experts vs. Online Consumers: A Comparative Credibility Study of Health and Finance Web Sites
Many researchers have conducted studies on consumers to understand various aspects of Web site credibility. However, some consumers may not be well equipped to make informed decisions about the
How do consumers search for and appraise health information on the world wide web? Qualitative study using focus groups, usability tests, and in-depth interviews
TLDR
Although their search technique was often suboptimal, internet users successfully found health information to answer questions in an average of 5 minutes 42 seconds (median 4 minutes 18 seconds) per question.
What makes Web sites credible?: a report on a large quantitative study
TLDR
This large-scale study investigated how different elements of Web sites affect people's perception of credibility, and found which elements boost and which elements hurt perceptions of Web credibility.
What do web users do? An empirical analysis of web use
TLDR
It is shown that web page revisitation is a much more prevalent activity than previously reported, that most pages are visited for a surprisingly short period of time, that users maintain large (and possibly overwhelming) bookmark collections, and that there is a marked lack of commonality in the pages visited by different users.
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This review demonstrates that the physical attractiveness stereotype established by studies of person perception is not as strong or general as suggested by the often-used summary phrase what is
Web credibility research: a method for online experiments and early study results
TLDR
Through iterative design and testing, a procedure for conducting online experiments for conducting recent studies on Web credibility is developed and early results have implications for both HCI researchers and Web site designers.
Credibility and computing technology
TLDR
Key terms are defined, key terms are summarized, knowledge on computer credibility is summarized, and frameworks for understanding issues in this domain are suggested.
Elements that affect web credibility: early results from a self-report study
TLDR
An online survey about Web credibility found that Web site credibility increases when the site conveys a real-world presence, is easy to use, and is updated often and loses credibility when it has errors, technical problems, or distracting advertisements.
The Elaboration Likelihood Model of Persuasion
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TLDR
Cognitive processes and communication networks: A general theory of persuasion.
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