How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe:

@article{Lamey2007HowBC,
  title={How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe:},
  author={Lien Lamey and Barbara Deleersnyder and M. Dekimpe and Jan-Benedict E. M. Steenkamp},
  journal={Journal of Marketing},
  year={2007},
  volume={71},
  pages={1-15}
}
Abstract The growth of private labels over the past decades has been attributed to various factors. This article formally addresses the link between private-label success and economic expansions and contractions using recently developed time-series/econometric techniques. The findings confirm conventional wisdom that a country's private-label share increases when the economy is suffering and shrinks when the economy is flourishing. However, asymmetries are found in the extent to and speed with… Expand
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