How Big Old Companies Navigate Digital Transformation

  title={How Big Old Companies Navigate Digital Transformation},
  author={Ina M. Sebastian and Jeanne W. Ross and Cynthia Mathis Beath and Martin Mocker and Kate Moloney and Nils O. Fonstad},
  journal={MIS Q. Executive},
Elements of Successful Digital Transformation12 New digital technologies, particularly what we refer to as SMACIT3 (social, mobile, analytics, cloud and Internet of things [IoT]) technologies, present both game-changing opportunities and existential threats to big old companies. GE’s “industrial internet” and Philips’ digital platform for personalized healthcare information represent bets made by big old companies attempting to cash 

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