How Annoying Are Digital Music Advertising? Users’ Reactions toward Perceived Intrusiveness of Advertisements

  • Ning-Yi Yang
  • Published 2016

Abstract

Digital music is a fast-growing industry comprised of music streaming, music identification, and video hosting services. Music streaming especially has taken off over the last couple of years, even more so in recent months. Marketers have noticed the trend and start to place advertisements on major players such as Spotify. However, certain potentially… (More)

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Cite this paper

@inproceedings{Yang2016HowAA, title={How Annoying Are Digital Music Advertising? Users’ Reactions toward Perceived Intrusiveness of Advertisements}, author={Ning-Yi Yang}, year={2016} }