How America Adopted Radio: Demographic Differences in Set Ownership Reported in the 1930-1950 U.S. Censuses

  title={How America Adopted Radio: Demographic Differences in Set Ownership Reported in the 1930-1950 U.S. Censuses},
  author={Steve Craig},
  journal={Journal of Broadcasting \& Electronic Media},
  pages={179 - 195}
  • Steve Craig
  • Published 1 June 2004
  • Economics
  • Journal of Broadcasting & Electronic Media
Radio set ownership data reported in the US. Censuses of 1930, 1940, and 7950 suggest that several factors affected the rate of radio adoption during these decades. Although a majority of U.S. households were radio-equipped by 193 1, substantial numbers of poorer Americans, especially those living in the South, could not afford sets until much later. A majority of African American families, the poorest of all, did not own radios until well into the 1940s. It was not until 1950 that 95% of all… 

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