Hotel Websites and Booking Engines: A Challenging Relationship

@inproceedings{Cantoni2011HotelWA,
  title={Hotel Websites and Booking Engines: A Challenging Relationship},
  author={Lorenzo Cantoni and Marco Far{\'e} and Alessandro Inversini and Vittoria Passini},
  booktitle={ENTER},
  year={2011}
}
This study analyses the relationship between corporate hotel websites and corporate hotel booking engines. These two systems are critical in the hospitality sector: the hotel website is an important means for online hospitality marketing, while the hotel booking engine represents the possibility of conversion without intermediation fees for the hoteliers. In light of a case study of one of the major Italian hotel chains, this paper explores a possible way to analyze the activities performed on… CONTINUE READING

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