Hostess brands inc.: A case study

  title={Hostess brands inc.: A case study},
  author={Kimberly Jean Flanders},
Hostess Brands, Inc. served as the largest manufacturer and distributor of baked goods products in the United States for decades. Throughout numerous mergers and acquisitions, the company’s growth resulted in a series of problems leading to bankruptcy. The three key problems included high legacy costs, shrinking profits, and significant, long-term debt. This research is a case study utilizing Gilbert’s Behavioral Engineering Model to evaluate the issues that led to the bankruptcy of Hostess… 



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About behaviorism. New York, Knopf: [distributed by Random House

  • 1974

Hostess is bankrupt ... again

  • Fortune
  • 2012

Twinkies maker preparing for chapter 11 filing