Hospitality managers' price-ending beliefs: a survey and applications.

  title={Hospitality managers' price-ending beliefs: a survey and applications.},
  author={Robert Schindler and H. G. Parsa and Sandra Naipaul},
The use of “just-below” pricing (such as pricing an item at $6.99 or $6.95, rather than $7.00) has been common in some segments of the hospitality industry (such as quick-service and mid-scale dining). The results of a detailed survey of the price-ending beliefs of hospitality managers show that many believe that just-below prices connote good value and round-number prices connote high quality. Furthermore, the majority of these managers believe that consumers tend to drop off or otherwise give… CONTINUE READING
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