Hospital week celebration is potent P.R. tool.

@article{Galvin1980HospitalWC,
  title={Hospital week celebration is potent P.R. tool.},
  author={James M. Galvin},
  journal={Hospitals},
  year={1980},
  volume={54 9},
  pages={127-8}
}
A hospital uses National Hospital Week events to reach out both to the public and to its employees. 
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