Horton and Wohl Revisited: Exploring Viewers' Experience of Parasocial Interaction

  title={Horton and Wohl Revisited: Exploring Viewers' Experience of Parasocial Interaction},
  author={Tilo Hartmann and Charlotte Goldhoorn},
  journal={Journal of Communication},
Linking back to D. Horton and R. Wohl (1956), the present approach conceptualizes and empirically examines viewers’ parasocial interaction experience with a TV performer. Causes and outcomes of parasocial interaction experience are examined. To this end, a new Experience of Parasocial Interaction (EPSI) scale is introduced. In a 2 (Bodily Addressing) × 2 (Verbal Addressing) between-subjects experiment (N = 198) viewers reported a more intense parasocial experience if they were addressed by a TV… 

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