Horizontal Hostility among Non-Meat Eaters

  title={Horizontal Hostility among Non-Meat Eaters},
  author={Hank Rothgerber},
  booktitle={PloS one},
The present study examined intergroup judgments made between four groups of non-meat eaters: health vegetarians; ethical vegetarians; health vegans, and ethical vegans. Consistent with hypotheses based on horizontal hostility and the need to maintain ingroup distinctiveness, ethical vegetarians gave unfavorable evaluations to health vegetarians relative to vegans, especially when the mainstream omnivore group was made salient. Contrary to expectations, vegans gave relatively more favorable… CONTINUE READING

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