Hook 'em horns and heavy drinking: alcohol use and collegiate sports.

@article{Neal2007HookH,
  title={Hook 'em horns and heavy drinking: alcohol use and collegiate sports.},
  author={Dan J. Neal and Kim Fromme},
  journal={Addictive behaviors},
  year={2007},
  volume={32 11},
  pages={2681-93}
}
Heavy alcohol consumption has been associated with collegiate sporting events, but little is known about specific levels of consumption over the course of an entire sports season. Ongoing web-based daily monitoring at the University of Texas at Austin allowed assessment of drinking levels of students (n=541) over two full football seasons. High-profile football game days were among the heaviest days for alcohol consumption, comparable to consumption on other well-known drinking days such as New… CONTINUE READING

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