Honey Bee Behavior: A Multi-agent Approach for Multiple Campaigns Assignment Problem

@article{Dehuri2008HoneyBB,
  title={Honey Bee Behavior: A Multi-agent Approach for Multiple Campaigns Assignment Problem},
  author={Satchidananda Dehuri and Sung-Bae Cho and Alok Kumar Jagadev},
  journal={2008 International Conference on Information Technology},
  year={2008},
  pages={24-29}
}
This paper address a multi-agent approach using the behavior of honey bee to find out an optimal customer-campaign relationship under certain restrictions for the problem of multiple campaigns assignment. This NP-hard problem is one of the key issues in marketing when producing the optimal campaign. In personalized marketing it is very important to optimize… CONTINUE READING