Historical and geographical context in festival tourism development

@article{Ma2012HistoricalAG,
  title={Historical and geographical context in festival tourism development},
  author={Lingyong Ma and Alan A. Lew},
  journal={Journal of Heritage Tourism},
  year={2012},
  volume={7},
  pages={13 - 31}
}
Festivals have increasingly become a significant tool for economic development through both tourism and the re-imaging and re-branding of cities and regions as modern cultural centers. To understand the issues and challenges of festival tourism events, it is important to know the historical and geographical context in which they occur. Conceptually, the historical context can be viewed through the degree to which an event has a vernacular indigenous origin or is newly created. The geographical… 
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